Launching a D2C product in India has never been more accessible — or more competitive.
Pre-Launch (8 weeks before)
Build your audience before you have a product to sell. Start content on Instagram and YouTube. Run a waitlist campaign.
Launch Week
Don't launch on all channels simultaneously. Start with your own D2C site and one marketplace.
Month 1: Data over everything
The first month is about learning, not scaling. Which product variant sells? Which ad creative wins?
Month 2–3: Scale what works
Once you have data, double down. Scale the winning ad creative and expand to the next marketplace.
Want this strategy for your business?
Book a free 20-minute call. We'll audit your current setup and tell you exactly what to fix first.